Integrating Cross-Channel Analytics for a Cohesive Marketing Approach

Small and Medium Enterprises (SMEs) face the challenge of keeping up with their larger rivals to remain competitive. The flexibility of a multi-channel marketing approach covering a range of social channels, web and PR can be an advantage for SMEs. But managing one consistent strategy across them all and reporting...

Cracking The Code of CompareTheMarket’s Winning SEO Strategy

Have you ever wondered how websites dominate search engines for specific keywords? Maintaining a strong online presence is key for businesses of all sizes. One company you will have most likely heard of or even used is CompareTheMarket.CompareTheMarket is a well-known insurance comparison site, who have managed to make a...