Semrush Strengthens Position by Acquiring Search Engine Land and Other Major Marketing Brands

Semrush, a prominent tool for managing online visibility and content marketing, has officially acquired Third Door Media.  Third Door Media is the parent company behind several well-known marketing publications. This acquisition includes brands such as Search Engine Land, SMX (Search Marketing Expo), MarTech.org, and Digital Marketing Depot. What is Semrush?...

Integrating Cross-Channel Analytics for a Cohesive Marketing Approach

Small and Medium Enterprises (SMEs) face the challenge of keeping up with their larger rivals to remain competitive. The flexibility of a multi-channel marketing approach covering a range of social channels, web and PR can be an advantage for SMEs. But managing one consistent strategy across them all and reporting...

How to Create a Digital Marketing Budget Plan

How much should you spend on marketing? Too often, this is seen as a ‘finger in the air’ question.Given consideration, however, an effective budget will help you allocate resources efficiently and ensure your marketing efforts are efficiently aligned with your business goals. Whether you're a marketing professional, a small business owner...

Enhancing In-Store and Online Integration with Local SEO

Creating a consistent, unified customer experience both online and offline gives businesses a real edge over their competitors.  Customers are increasingly expecting their interactions with businesses to move from online to offline and back seamlessly - known as omnichannel shopping - but often their experience falls short of their expectations....