Integrating Cross-Channel Analytics for a Cohesive Marketing Approach

Small and Medium Enterprises (SMEs) face the challenge of keeping up with their larger rivals to remain competitive. The flexibility of a multi-channel marketing approach covering a range of social channels, web and PR can be an advantage for SMEs. But managing one consistent strategy across them all and reporting...

How to Create a Digital Marketing Budget Plan

How much should you spend on marketing? Too often, this is seen as a ‘finger in the air’ question.Given consideration, however, an effective budget will help you allocate resources efficiently and ensure your marketing efforts are efficiently aligned with your business goals. Whether you're a marketing professional, a small business owner...

Enhancing In-Store and Online Integration with Local SEO

Creating a consistent, unified customer experience both online and offline gives businesses a real edge over their competitors.  Customers are increasingly expecting their interactions with businesses to move from online to offline and back seamlessly - known as omnichannel shopping - but often their experience falls short of their expectations....

Do I need Local SEO for my small business?

In today's digital age, having a strong online presence is crucial for small businesses. While general SEO (Search Engine Optimization) helps your business get found online, local SEO takes it a step further by targeting customers in your immediate geographic area. This focused approach is invaluable for small businesses looking...

5 Key Takeaways from BrightonSEO

A few weeks ago, Lucy and I ventured down to Brighton for the bi-annual Brighton SEO conference, one of the largest meetups of search marketers in the world!The event takes place over two days, at the end of April and around September/October, enabling search marketers to learn more about the...