The Importance of Consistent Branding in Social Media Marketing

Social Media Marketing and Brand Design: A Winning CombinationBrand design is an integral aspect of social media marketing, playing a crucial role in creating trust and fostering a sense of community among your audience. A brand is more than just a symbol or logo; it is a visual language that...

Why Facebook Changed its Name and What Happens Now

At last week’s Facebook Connect 2021 conference, founder and CEO Mark Zuckerberg announced that the company will no longer be called Facebook, and is now called Meta. Explaining the great change, Mark Zuckerberg said the company was increasing focus on two different market segments - one of its family of...

7 Reasons Why You Should Consider Using Facebook Ads

Have you considered Facebook advertising for your business before?Maybe you are exploring different potential avenues to promote your business online and you are weighing up the pros and cons.The goal of this article is to help you understand some of the benefits of using paid social media advertising to help...

Remarketing Mastery – Everything You Need to Know About Facebook Retargeting Tactics

It’s no secret that turning ice cold traffic into warm leads and eventually red-hot sales is hard; it’s damned-hard! As much as 98% of users who visit your site won’t take the action you want them to, whether that be to read your blog and leave a comment, share something...