Branded searches have become increasingly significant. Basically, these are searches that include a specific brand name, reflecting the strength and recognition of that brand in the online sphere. Branded searches are more than just a vanity metric - they are a key indicator of a brand's health and influence. With...
A Beginners Guide to Digital PR
PR has EvolvedOnce built solely around press releases and media outreach, PR is now embracing a wider spectrum of engagement tactics that includes SEO, content marketing and social media. This digital PR approach allows brands to connect more deeply with their audience, improving their visibility, trust and engagement beyond what traditional...