Small and Medium Enterprises (SMEs) face the challenge of keeping up with their larger rivals to remain competitive. The flexibility of a multi-channel marketing approach covering a range of social channels, web and PR can be an advantage for SMEs. But managing one consistent strategy across them all and reporting...
How to Create a Digital Marketing Budget Plan
How much should you spend on marketing? Too often, this is seen as a ‘finger in the air’ question.Given consideration, however, an effective budget will help you allocate resources efficiently and ensure your marketing efforts are efficiently aligned with your business goals. Whether you're a marketing professional, a small business owner...
