A Guide to Direct-to-Consumer (D2C) Marketing

In the retail industry, Direct-to-Consumer (D2C) marketing has revolutionised the way brands connect with their audience and increase profitability.This approach enables companies to sell their products directly to consumers, cutting out middlemen and facilitating more personalised interactions.Understanding D2C MarketingAt its heart, D2C marketing is about forging genuine relationships with consumers.By...

8 Types of Businesses that Can Benefit from Local SEO

Struggling to reach your local customers? Unsure why your store or business has few people visiting or calling your phone number? Now is the time to consider applying local SEO.As more people use the web, local SEO is becoming an increasingly sought-after commodity to boost online businesses. After all, a...

10 Things Businesses Can Learn From Barbie’s Content Marketing

We’re all currently living in a Barbie world. This is thanks to the overwhelming success of the Barbie movie and the marketing team at Warner Bros responsible for promoting it. So, what can other businesses learn from Barbie’s content marketing campaign?In this blog, we delve into the marketing strategies used to help...

The Ultimate Guide to Local SEO for Hotels

With so much competition online, it can be tough to stand out in the hotel market. However, local SEO (Search Engine Optimisation) can help you get more guests through the door and REDUCE the number of bookings through sites like Booking.com that charge high commission fees. In this guide, we'll...

What Are The Black Friday 2022 Statistics?

Black Friday 2022 sales are continuing, but as most of you probably know, the peak of Black Friday sales was on 25th November. So, we researched how the event played out this year, comparing the statistics of 2022 to those of previous years. For various reasons, Black Friday 2022 was predicted...

10 Essential SEO Skills You Need to Be Successful

In today's digital age, SEO is more important than ever for businesses to succeed.While many skills are needed for successful SEO, patience is perhaps the most important. SEO can be a complex and time-consuming process, so it's essential to have the patience to see results. Without patience, even the most talented...

‘Google My Business’ to Become ‘Google Business Profile’

Google has announced that they are renaming ‘Google My Business' to ‘Google Business Profile'. The move is designed to completely reshape local SEO by extracting business profile management away from a single application and implementing it directly into Google Search and Google Maps. This isn't the first time Google has...