Overview
Shopify is a versatile ecommerce platform that takes your business online, with bespoke themes and aesthetics to make you truly stand out. As one of the UK’s leading Ecommerce SEO Agencies, Fly High Media can help with this process, increasing your online presence to generate greater revenue for your business by using Shopify.
We know something at the top of mind for any business owner is the task of generating more organic traffic from search engines; The higher you rank in search engine results, the more traffic your Shopify store is going to have and the more sales you will generate.
Making your Shopify website search engine friendly so your customers can find you, enables you to focus on other important elements of your business.
68%
The top five results in Google account for approximately 68% of all clicks on page one.
Source: Zero Limit Web
Why Should you Consider SEO for Your Shopify Store?
The ranking of your Shopify website vastly affects your online presence, in turn affecting how potential customers find your ecommerce website and buy from you, therefore it’s vital to ensure the Shopify store is professionally designed and optimised for SEO.
With Shopify, connecting with multiple sales channels is simplified, and multi-channel selling can significantly boost your sales. You can also utilise Shopify apps to improve your online ecommerce store, using tools and features that can help drive more organic traffic to your store.
This can help improve overall website performance. The more sales channels you make your Shopify store available on, the more chances you have of generating organic leads to your website.
Not only that, it’s cost-effective. SEO is a form of free advertisement, helping you increase brand awareness and boost your sales. SEO for Shopify provides an unlimited opportunity to reach a huge audience at almost no cost – enabling potential customers to find you more easily on search results.
Build trust between your brand and potential customers
Build your influence within your industry
Make the most of your site’s traffic
Create greater awareness around your brand
Our SEO Team
SEO and Content Manager
Senior SEO Executive
Senior SEO Executive
SEO Assistant
SEO Assistant
Content Creator
Fly High Media’s Shopify SEO Process
Our Shopify SEO experts can help your Ecommerce business convert organic traffic into sales. Fly High Media achieves this by using the following campaign strategy:
1
Defining Your Shopify SEO Requirements
We work with you to determine the pages that are important for your website (such as the homepage, product pages, product category pages, blog).
Not all keywords provide traffic to the website. Therefore, it’s important to build the right keyword depending on the target audiences and the most common keywords used to look for something online.
By conducting keyword research, we can find out what keywords people are using to find your products and make sure that these are found in all SEO elements.
2
Fully Optimising Your Shopify Store for SEO
When optimising your store, we use a wide range of tools, including but not limited to the below:
- We assess your product descriptions and work with you to make them unique, as one of the biggest problems of eCommerce websites is duplicate content in product descriptions.
- We make sure any images on your product page, either in the product slider or product descriptions, are optimised for SEO.
- We optimise and submit a sitemap to Google to reflect your website’s pages in order of ranking importance.
- We assess your Product URLs and ensure that product permalinks are configured properly, and ensure products contain custom Meta descriptions.
- We help formulate a simple and well-organised site structure to make crawling faster, making product maintenance easier.
3
Drive Ecommerce Sales Through Conversion Rate Optimisation
We work on mobile-friendliness and page speed and make sure that your website is mobile-friendly and fast. More than 60% of searches and a large majority of eCommerce transactions are now executed through mobile devices.
Loading speed is a known ranking factor and a factor that can influence sales. Several studies show that there is a direct relationship between the time it takes for a website to load and conversions.
4
Link Building
WooCommerce SEO is an ongoing process, and you will need to keep it up to steadily see growth in your search engine traffic and sales.
Being open and transparent with our clients is of utmost importance to us, so we endeavour to monitor and report back to you regularly so that you can fully understand the success and overall impact of your campaign.
5
Ensuring Your Platform Is Fast and Accessible
We work on functionality to make sure that your website is multi-device compatible. More than 60% of searches and a large majority of ecommerce transactions are now executed through mobile devices. It goes without saying, but we’ll say it anyway, we know it’s important your Shopify store looks great on any device – desktop, tablet, smartphone.
As loading speed leaning towards a ranking factor and a factor that can influence sales, we pay significant attention to your Shopify store’s speed performance. Several studies show that there is a direct relationship between the time it takes for a website to load and conversions. Responsive themes can greatly improve user experience and keep visitors on your site longer, in turn improving rankings.
6
Measuring and Analysing the Success of Your Shopify Campaign
We send you easy-to-digest reports at agreed points in time without the confusion. We avoid using technical language to align with our values of being transparent. We want you to be able to see things clearly so that you can properly understand the results you are getting and what work we put in to get the results.
Why choose Fly High Media?
We are a friendly, ROI focussed agency and we put your business values at the epicentre of what we do. We carefully craft a measurable strategy that is designed to make you more money and build your brand online. We are constantly monitoring Google’s latest algorithm updates to ensure that we are using the most up to date strategies to get the best results for your business.
If you’re not quite ready to work with us, don’t worry. We offer an Initial Website Audit which you can utilise to see if us collaborating is something you would want to do in the future. To get in touch for more information, please fill in our contact form below.
Contact Us
Cheshire (Head Office)
Manchester
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