SEO
What is Domain Authority?
Domain Authority (DA) is a metric created by the SEO software company Moz to predict how well a website might perform in search engine results.
November 14, 2024
SEO Wirral
Are you based on the Wirral and want to increase your revenue online? Let us be your guide to success!
Overview
On the Wirral, SEO is vital for businesses aiming to thrive online. With countless people turning to search engines like Google to find local products and services, having a strong online presence is crucial.
SEO can help businesses in the Wirral area improve their visibility on search engine results pages, making it easier for potential customers to discover them. By optimising their website content, using relevant keywords, and enhancing their site’s structure, businesses can attract more organic traffic and increase their chances of converting visitors into customers. Additionally, local SEO strategies can target specific geographic areas like the Wirral, ensuring that businesses connect with the right audience.
75%
75% of searchers never go past the first page of search results.
Source – Backlinko
25%
More than 25% of people will click on the first Google result
Source – Search Engine Journal
46%
46% of all searches on Google are for a local business or local service.
Source – Backlinko
68%
68% of all generated website traffic is sourced from both organic and paid search
Source – Statistica
Why is SEO important for Businesses?
SEO attracts more visitors to your website by helping search engines find and show your site in search results. It can also create tailored web pages for specific groups, increasing the chances of conversion. SEO is a valuable and efficient digital marketing method that produces measurable results and helps businesses expand by attracting targeted visitors and generating more business.
Build trust between your brand and potential customers
Build your influence within your industry
Make the most of your site’s traffic
Create greater awareness around your brand
What businesses is SEO suitable for?
SEO can help a range of different types of businesses, including but not limited to:
B2B
B2C
Ecommerce
Professional Services
SEO success stories
- PPC (Pay Per Click), SEO (Search Engine Optimisation)
- PPC (Pay Per Click), SEO (Search Engine Optimisation)
Our SEO Team
SEO and Content Manager
Senior SEO Executive
Senior SEO Executive
SEO Assistant
SEO Assistant
Content Creator
Our process
1
Research, Planning & Setup
The initial steps of SEO revolve around Research, Planning, and Setup. Think of it as laying the groundwork for a successful online presence. First up, Research! This involves understanding your audience, what they search for, and how they search. It’s like getting to know your customers better so you can cater to their needs effectively. Next comes Planning. Here, we map out a strategy tailored to your goals. It’s like plotting a route before embarking on a journey. We identify keywords relevant to your business and craft a plan to boost your visibility in search results. Lastly, Setup is all about putting things in motion. We optimise your website, ensuring it’s user-friendly and search engine-friendly. This involves tweaking elements like keywords, metadata, and site structure. Think of it as fine-tuning your ‘online’ storefront to attract more visitors. By following these steps, we set the stage for your website to shine bright. So, let’s embark on this journey together and watch your online presence soar!
2
On-page Optimisation
The second step of SEO, is like giving your website a makeover from the inside out. It involves fine-tuning elements directly on your website to make it more search engine-friendly. This includes optimising your content with relevant keywords, ensuring your titles and meta descriptions are catchy and descriptive, and organising your site structure for easy navigation. Think of it as sprucing up your digital storefront to make it more welcoming and attractive to both search engines and visitors.
By paying attention to these details, you’re not only making it easier for search engines to understand what your site is about but also enhancing the experience for your audience, ultimately leading to better visibility and higher rankings.
3
Content Creation
The third step of SEO, is like crafting the heart of your website. It involves developing engaging, relevant, and valuable content that speaks directly to your audience. Think of it as the conversation starter between you and your potential customers. Whether it’s informative blog posts, ebooks or infographics, good content not only attracts visitors but also keeps them coming back for more.
By focusing on creating high-quality content tailored to your audience’s needs and interests, you not only improve your site’s visibility on search engines but also establish credibility and trust with your audience.
4
Link Building
The fourth step in SEO, known as link building, is like building connections between websites. Just like when you meet new people through friends or networking events, link building involves getting other websites to link back to yours. These links act as votes of confidence, telling search engines that your site is trustworthy and worth showing to others.
The more quality links you have pointing to your site, the more authority and credibility you gain in the eyes of search engines. This can help improve your website’s visibility and ranking in search results, ultimately bringing in more visitors who are interested in what you have to offer.
5
Reporting
We will then send you simplified report to keep you up-to-date. Making sure they’re clear and easy to understand, we skip the technical terminology to keep things transparent and straightforward. Our goal is for you to grasp your results easily and appreciate the effort we put in to achieve them.
Our services
On-Page SEO
On-Page SEO
When conducting On-Page SEO we optimise website elements to improve search engine rankings and enhance user experience. It focuses on content quality, keyword optimisation, meta tags, URL structure, and internal linking. By adhering to on-page SEO principles, websites can attract more organic traffic, increase visibility, and ultimately achieve higher conversions and revenue.
What Is Involved In On-Page SEO?
What Is Involved In On-Page SEO?
- Metadata
- Keyword Placement
- Keyword Density
- Title Tags
- Body Content
- Page Loading Speed
- Internal/External Linking
Off-Page SEO / Link Building
Off-Page SEO / Link Building
Off-Page SEO services are crucial for enhancing a website’s visibility and authority on search engines. We specialise in strategies beyond the website itself, such as building quality backlinks, social media engagement, and online reputation management. By implementing these tactics, we drive organic traffic and boost search engine rankings effectively.
What Is Involved In Off-Page SEO?
What Is Involved In Off-Page SEO?
- Content Creation
- Outreach
- Guest Blogging
- Digital PR
- Social Outreach
Technical SEO
Technical SEO
Technical SEO is the backbone of online visibility. Our service ensures your website meets search engine guidelines, optimising site structure, speed, and indexing. We conduct comprehensive audits, fix crawl errors, and enhance schema markup for better search engine understanding. Elevate your site’s performance and rank higher with our tailored Technical SEO solutions.
What Is Involved In Technical SEO?
What Is Involved In Technical SEO?
- XML Sitemaps
- Navigation & URL structure
- Domain & Servers
- Website Load Speed
Mobile SEO
Mobile SEO
Mobile SEO is a pivotal component of any digital strategy, optimising websites for mobile devices to enhance user experience and visibility on search engine results pages. It involves techniques such as responsive design, ensuring seamless functionality across various screen sizes, and optimising loading speed. Mobile-first indexing, prioritising mobile versions of websites in Google’s ranking algorithms, underscores its significance. Leveraging structured data markup and local SEO tactics further boosts mobile search performance. By focusing on mobile SEO, businesses can cater to the growing number of mobile users, improve site accessibility, and secure higher rankings, ultimately driving organic traffic and conversions.
What Is Involved In Mobile SEO?
What Is Involved In Mobile SEO?
- Accelerated Mobile Pages (AMP)
- HTTPS Implementation
- App Indexing
- Mobile Responsiveness
- Optimised for Voice Search
- Location Optimisation
- Focus On Simplicity
Local SEO
Local SEO
Local SEO is crucial for businesses targeting local customers. It boosts online visibility in specific geographic areas, increasing foot traffic and sales. By optimising website content, Google can connect with nearby customers when they search for products or services, enhancing overall growth.
What Is Involved In Local SEO?
What Is Involved In Local SEO?
- Google Business Profile
- On-page SEO
- Mobile Optimisation
- Citations & Reviews
Content Marketing
Content Marketing
Inbound marketing, particularly content marketing, is valuable for attracting and engaging audiences. By offering relevant and valuable content, it organically draws potential customers to your brand, building trust and loyalty. It’s cost-effective, builds brand authority, and nurtures leads, ultimately driving sales and business growth.
What Is Involved In Content Marketing?
What Is Involved In Content Marketing?
- Acquisition of Backlinks
- Authority in Industry
- Increased Traffic
- Increased Brand Awareness
- Encouraging Social Sharing
Conversion Rate Optimisation
Conversion Rate Optimisation
Conversion Rate Optimisation (CRO) improves the effectiveness of your website by increasing the percentage of visitors who take desired actions, like making a purchase or signing up. It’s beneficial because it maximises the return on your digital investment, converting more visitors into customers and boosting revenue.
What Is Involved In Conversion Rate Optimisation?
What Is Involved In Conversion Rate Optimisation?
- UX/UI Testing
- A/B Split Testing
- Funnel Optimisation
- Heat Mapping
- Data Interpretation
Audits
Audits
Prior to implementing any SEO strategy, we thoroughly audit our client’s website. This audit guides our immediate SEO actions and shapes the overall strategy. This stage is crucial for the success of any campaign.
What Do We Audit?
What Do We Audit?
- Google Analytics
- Google Search Console
- Content
- Keywords/Phrases
- Page Speed
- Local SEO
- Backlinks
- Semantic-Markup
Our latest SEO insights
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Industry Reports
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Online Food Takeaway Outlets SEO: Marketplace Analysis
In the fast-evolving online food takeaway industry, convenience and variety are at the forefront of consumer demand.
October 9, 2024
SEO helps Wirral businesses improve their online visibility, attract more local customers, and increase revenue by optimising their website for search engines.
Results can vary, but most businesses start seeing noticeable improvements within 3 to 6 months of implementing SEO strategies.
SEO is beneficial for all types of businesses, including B2B, B2C, eCommerce, and professional services.
Local SEO optimises your online presence to attract more business from relevant local searches, helping you connect with nearby customers on the Wirral.
The SEO process includes research, on-page optimisation, content creation, link building, and regular reporting to track progress and results.
Fly High Media offers tailored, ROI-focused SEO strategies that are designed to enhance your online visibility, drive traffic, and increase conversions for Wirral businesses.
Yes, we have numerous case studies showing significant increases in traffic, rankings, and conversions for various clients across different industries.
Why choose Fly High Media?
We are a friendly, ROI focussed agency and we put your business values at the epicentre of what we do. We carefully craft a measurable strategy that is designed to make you more money and build your brand online. We are constantly monitoring Google’s latest algorithm updates to ensure that we are using the most up to date strategies to get the best results for your business.
Contact Us
Cheshire (Head Office)
Manchester
Get in touch
Let’s find the best solution for your business