Search Engine Optimisation (SEO)

There are arguments for and against outsourcing any part of your business, not just SEO. It really depends on how much budget you have to spend. In-house SEO and the staffing required to be effective can be more expensive then using an agency. When you outsource your search engine optimisation to an agency you are usually hiring a team of experts to work on your account. An agency team is able to flex resources to meet your requirements at different stage of the SEO development and execution.

SEO is a long-term ongoing process. It cannot be done effectively as a one-off project.

It takes time for your website to be an established “go to” destination for customers and for them to take action, whether that be to make enquiries or purchases. However, if you have a long-term strategy, it can work out to be cheaper than using pay-per-click (PPC) advertising, which can be expensive but gain results faster. It usually, but not always, takes between three – six months for good results to be gained through SEO. If SEO activity is not maintained, or it is maintained sporadically, the results you want will take even longer to gain.

SEO and social are both useful for increasing your brand awareness and consequently improving your online sales. Usually, it is a good idea to utilise both methods to widen your audience and reach a greater number of people.

Social media can help to build the profile and reputation of your brand. Consequently, people are more likely to recommend your business if they feel they know you via social media.

However, SEO does have a more direct impact on your website ranking than social media.

Social media does not directly impact how high a website ranks. However, the links that are posted on social media platforms can increase traffic to your website. Social media can also be used to increase your customer base, as it enables your content and website to reach a larger audience.

If people have a positive experience on your website via social media, they are more likely to recommend and share your website with others.

There are a range of reasons that could explain why your website is not ranking on Google, eg. there could be underlying technical issues that need to be addressed and fixed.

Ranking penalties can happen if Google’s algorithm suspects your website contains black-hat SEO tactics. Updates to the Google algorithm can also negatively impact the ranking of some websites.

A poor SEO strategy may also be negatively affecting your ranking too, for example, keyword stuffing or using irrelevant keywords in your content.

User experience is also important, if your customers have a poor user experience, they are not going to remain on your website. It is estimated that 38% of people leave websites if they don’t like the layout or the content. It is important that you get the look and feel of your website right for your audience.

There are many benefits of having an SEO strategy for your business: (i) It can build trust between your brand and any potential customers or clients. This is mainly achieved by posting regular, relevant, high-quality content. (ii) Improve your authority and influence within your industry and therefore raise your website ranking on Google.

Increased trust, authority and influence can all lead to an increase in website traffic, enquires and revenue for your business.

There are a number of ways to ethically build backlinks to your website, which include writing reviews for services or products that are relevant to your business or brand. You need to find the methods that suit you and your business.

One way of doing this is by becoming a journalistic source of information. This means that if a reporter, writer, or blogger is working on content, you can offer a comment or quote they can use. In exchange, they should mention your name, business or brand and website within their work. It is a good way to gain exposure and potentially grow your audience.

Another way to build backlinks is through guest blogging. By writing guest blogs or producing other forms of content, such as appearing in podcasts, you can also get exposure for your business and products/services. It can also give you a chance to build links with the brand you are collaborating with, which may lead to more exposure and backlinks in the future. Obviously, the websites which have your backlinks need to be relevant to your own business to be most effective.

Broken link rebuilding can also be a good source for creating new backlinks. A broken link is when the original link no longer leads to the page or content it originally led to, and the numbers “404” appear on the screen instead. This can happen if the page has been removed from a website or if there is a mistake in how it has been linked. If this happens, you can suggest to the website owner a link to your website as a replacement for the broken link.

Although creating infographics can be a bit more expensive, it is still a viable way of ethically building backlinks. The topic you use needs to be relevant, and the information you include should be concise yet engaging for your audience.

Both SEO and PPC (Pay-Per-Click) have specific benefits that your business can use to generate more leads, traffic and sales. PPC can be a fast way to boost your sales or enquiries, however most people scroll past these paid links at the top of Google to access the organic results below generated by good SEO. Whether PPC or SEO works better for you depends on what you want.

SEO is a good method for increasing brand awareness and building your audience. If you are passionate and interested in creating content for your target audience and wish to do so on all sides of the sales funnel. However, it takes time to see SEO results. SEO is the best method if you want to gain the most out of your investment over the long-term.

In contrast, PPC works better if you want to promote a time-sensitive offer or sale in regard to your products or services, such as Black Friday sales, or if you want to increase your sales quickly. Using this method you might direct your audience to land on a specific page, not necessarily the home page of your website, to promote your products or services. These products will need to have a strong unique selling point (USP).

Domain Authority (DA), developed by Moz, is a search engine ranking score and a third-party metric, ranging between 1 and 100. Although it is not an official ranking factor, there are lots of correlations between a high domain authority and well-ranked websites.

Fly High Media provides a wide range of SEO services, including on-page SEO and off-page SEO.

On-page SEO is about optimising your website. This includes the time it takes to load your page and the metadata that is added to your website. We only do on-page SEO using “white-hat” tactics and by following the recommendations and guidelines released by Google about how to promote websites. We also provide conversion rate optimisation services to help convert more website visitors into paying customers.

Off-page SEO helps to make your website more visible by developing a network of backlinks from other relevant websites. Good quality backlinks are an important part of the ranking system used by Google. If you have good quality backlinks that lead to your website, the ranking of your website will improve. We have a team of outreach and PR experts that specialise in getting our clients good quality backlinks to their websites.

Fly High Media work with a range of industries, including:

– Retail

– Engineering

– Pharmaceuticals

– Finance

– Ecommerce

– Recruitment

– Education

– Real Estate

Usually, our SEO contracts are for four months, but not always. The length of an SEO contract can vary depending on the specific work or services you require. We would typically expect you to begin to see some of the results of our SEO work after three months and after six months there should be some real impact on your site traffic.

SEO agencies have different fee structures and packages. We recommend you get a few quotes and understand exactly what is included. Essentially you are buying the time of SEO experts, researchers, PR experts and content writers. The cheaper the package usually means less time is spent on the account.

At Fly High Media we ensure our services are priced at competitive rates. If you want a quote, we will provide a detailed breakdown of our fees and the services included, so you can make an informed decision about which agency is right for you and your business.

Your satisfaction with Fly High Media’s SEO services is paramount, including the content we produce and publish on your behalf. We will never post content onto your website or blog without your approval and sign-off, giving you peace of mind about the quality of our content.

Day to day, we tend to work with WordPress and Shopify. However, we do have experience with custom-built CMS as well.

As it currently stands, we haven’t come across a CRM system we can’t work with!

For SEO, we use a variety of tools, which include:

– Google Analytics

– Google Business Profile

– Google Search Console

– Google Tag Manager

– ScreamingFrog

– SEMRush

We use these tools to analyse your website and see what your competitors are doing, which allows us to work out how we can give you the best possible service.

We offer a large array of digital marketing services that your business can use, including:

– PPC (Paid Advertising)

– Social Media Marketing (this includes both Organic Marketing and Paid Advertising)

– Web Design

Our web design can be used for both new websites that are starting from scratch and ones that need editing or updating. These services can be used alongside SEO work.

At Fly High Media we regularly update our clients on the progress of their campaigns. We aim to provide monthly reports to our clients, more often if requested. These reports summarise how the conversions and traffic to your website have changed over recent months.

We will contact you as soon as possible to learn how we can help your business. Then, if we are a good fit, we will arrange a follow-up call with a proposal. 

As your campaign progresses, we track its success so we can inform you of it. Any results you receive are explained during the reporting period and we use them to explain how we will proceed from that stage.

The reports contain the data we have collected from our professional search analysis software. For those who want more details, we also provide a report which contains all the most important figures. It is easy for you to read and understand so you know exactly where your campaign is up to in terms of its success.

If you’re not quite ready to work with us, don’t worry. We offer an Initial Website Audit which you can utilise to see if us collaborating is something you would want to do in the future. To get in touch for more information, please fill in our contact form below.