Facebook Ads Management

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Overview

Facebook has close to 3 billion active monthly users. That’s nearly a third of the world’s population. And, they have more information about their users than any other company in the world. Facebook Advertising is one of the biggest digital marketing opportunities out there. The platform is designed to gather information about its users, which means you can laser-target ads to the right customers. We can pinpoint customers based on their behaviour, interests, activities, and even shopping habits. The only problem is – you need to know what you’re doing, or you could end up wasting your money. Luckily, we’ve got Facebook Ads Management down to a fine art. We create, manage, and consult on Facebook advertising so that you can reduce your CPA (cost-per-acquisition) and increase your ROI.

81%

81% of all small and medium businesses use social media.

 

71%

71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

 

70%

70% of social media time is spent on mobile

 

89%

89% of B2B marketers use content marketing strategies.

Why is Social Media important for Businesses?

Social media marketing builds a business’ reputation both online and offline. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Strategies can be put together so that online businesses, service businesses, and bricks and mortar businesses all positively benefit from the power of social.

 

Target the customers you really want

There’s been a lot of noise recently about Facebook harvesting user data to target its ads. It’s a little scary for Facebook users, but it’s great news for business owners. Facebook can help you target customer based on age, interests, behaviour, and location. You can even target based on their recent shopping habits.

Huge Mobile Audience

Over 2 billion people use Facebook. Over half of them use Facebook every day on their mobiles. That’s a huge number of potential customers that you can tap in to. You just need to know how.

In-depth analytics show you where your money is going

Facebook has a powerful and free analytic tool called Facebook Insights. That means you can keep track of the performance of your ads and truly understand your ROI.

Good value for money

Social advertising presents a unique opportunity to get amazing value on your advertising. You can understand exactly where your ad spend is going and optimise your ads accordingly.

Your customers are on Facebook all the time

Facebook doesn’t reveal exactly how much time their users spend in its apps, but it’s between 27 and 41 minutes a day. This is the greatest advertising opportunity there is.

Facebook Ads are becoming bigger and better

Believe it or not, Facebook is still growing, and their advertising platform is getting better. It’s still a great time to jump aboard the gravy train and start making money.

Drive traffic to your website

Facebook is one of the best places to drive quality traffic. Not only is that going to increase your revenue, but it’s also going to improve SEO and affect your ranking on Google. Win-win.

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What Businesses can benefit from Facebook Advertising?

Social can help a range of different types of businesses, including but not limited to:

B2B

B2C

Ecommerce

Professional Services

Our Facebook Advertising Process

1

Discuss Your Business and Campaign Goals

The first thing we need to do is learn about your business. Don’t worry, we’re not going to grill you. For the campaign to be successful, we need to know about your target audience, demographic interests and behaviours, campaign goals, and more. If you don’t have this information, we can help you find it.

2

Develop Your Facebook Ad Strategy

Now we know what you are promoting, we can create a strategy that is unique to your business. Then, we’ll show you how the campaign will run, so you can understand how we are going to deliver the results you want. We will provide specific details about the campaign, so you can truly understand where your money is going.

3

Create Your Ads

Creating the perfect Facebook Ad is like baking the perfect cake. Sure, you can follow the recipe, but it takes a skilled baker to get it right. Our Facebook Ad experts know exactly how to create the best ads. There’re a lot of different elements to get right – headlines, descriptions, ad copy, CTA (Call-to-Action) buttons, images, and more. We will create multiple variations of each Facebook Ad and test which ones are the most effective.

4

Optimise Your Campaign

Once your campaign is running, we are going to monitor it and make changes to improve the performance. Now we have worked out which ads are performing best, we can drop the others and focus all the ad spend on the most effective ads. This will lower your CPA (Cost-Per-Acquisition) and make you more money!

5

Analytics and Reporting

When your ad ends, we will complete a performance review. This gives us a chance to evaluate the ROI and outline how we can lower the CPA even further in future ads. There are no such things as guaranteed results in this business, but we are confident in our ability to deliver and haven’t missed a beat yet.

Additional services

Social Media Consultancy

Is your Facebook Ad campaign underperforming? Don’t worry! If you’re not ready to completely outsource your Facebook advertising to an agency, we can provide consultancy packages that will help you improve your ad campaigns ROI. This option is perfect for small businesses and in-house marketing teams.

 

Matt writing on whiteboard

Why choose Fly High Media?

We are a friendly, ROI focussed agency and we put your business values at the epicentre of what we do. We carefully craft a measurable strategy that is designed to make you more money and build your brand online. We are constantly monitoring Google’s latest algorithm updates to ensure that we are using the most up to date strategies to get the best results for your business.

Read Our Story

If you’re not quite ready to work with us, don’t worry. We offer an Initial Website Audit which you can utilise to see if us collaborating is something you would want to do in the future. To get in touch for more information, please fill in our contact form below.

Contact Us

Cheshire (Head Office)

Manchester

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Let’s find the best solution for your business

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