Artificial Intelligence (AI) is accelerating at an incredible pace in 2023, and your digital marketing strategy needs to keep adapting to keep up with the changes.This technology will impact every corner of the world, regardless of your background or trade. Many digital marketers are unaware of the AI tools available at...
How to Increase the Average Order Value for your Ecommerce Store
Increasing the average order value of your website is an important goal for any business looking to maximise profits and gain a competitive edge. To achieve this goal, you must know how to analyse your current average order value (AOV) and then discover ways to increase it. That's what this...
The Ultimate Conversion Rate Optimisation Guide For Your Website
What is Conversion Rate Optimisation (CRO)? Conversion Rate Optimisation (CRO) is the process of improving a website to increase the percentage of visitors that complete a business's desired action. For example, the desired action can be anything deemed important to the business, whether that be a visitor filling out a...
The 5 Step Beginners Checklist For a Technical SEO Audit
The key to good SEO is a good experience on all devices. This is because in 2020, 55% of all worldwide online traffic came from a mobile device, whilst 42% came from desktops. By conducting a Technical SEO audit, you can find what you need to improve on your website...
Standards for Customer Service Have Risen, and So Must Your Digital Business Strategy
The pandemic has forced businesses to pivot from the physical world and into a digital one, leaving many businesses unprepared. Despite this, consumer expectations to provide exceptional customer service experiences have increased; buyers still expect businesses to be easy to buy from, engage with, and get service from, even when...
How to Develop a Broken Link-Building Strategy
Developing a successful link building strategy takes time, and there are a lot of methods to consider. One of the first methods that should be considered is broken link-building.If conducted correctly, this can significantly increase your website’s authority and in turn increase organic traffic to your site.In the past, Google...
How To Improve Checkout Experience for Shoppers
Customers have certain expectations when it comes to the online checkout experience. Make it too difficult and they will shop elsewhere.This is because customers are now conditioned to expect a certain level of service (thanks to the industry giants like Amazon). Since most shoppers use Amazon regularly, they expect the...
9 Trust Signals Your Website Must Have
Trust is one of the most important factors in increasing conversions on your website. If you want to build rapport with your website visitors and get them to convert into sales and/or leads, they need to trust your brand.But how do you build trust with new website visitors?Successful websites and...
How to Optimise Your eCommerce Website for Mobile Devices
Did you know that Google prioritises mobile first indexing. As mobile traffic continues to rise, it is more important than ever that your e-commerce site is mobile-friendly Here’s why mobile optimisation is essential for the success of your online store. Mobile Shopping Is on the Rise Mobile commerce is experiencing...