Publishing content online is no longer enough to achieve strong search rankings. Google now prioritises websites that demonstrate Expertise, Authoritativeness, and Trustworthiness (EEAT). But how can your website meet these important standards? That’s where an EEAT audit helps. By reviewing your website from an EEAT perspective, you can identify areas that...
How to Convert Your Website Visitors into Leads
Having a steady stream of visitors to your website is great, but if those visitors aren't turning into leads, your business could be missing out on valuable opportunities. Converting website visitors into leads is one of the biggest steps in the sales funnel, helping businesses turn casual browsers into potential...
How to Optimise Your Website for Voice Search
As voice assistants like Alexa, Siri, and Google Assistant become more common in our daily lives, voice search is changing how people find information online. Gone are the days when typing keywords into a search engine was the norm—now, millions of users simply speak their queries aloud. For businesses, this shift...
My Take on Using Behavioural Science in Marketing: How Our Brains Shape What We Buy
Discover how behavioural science influences marketing strategies, from attention and memory tricks to the power of loss aversion in driving sales.
Oasis reunion tickets: A Frenzy of Frustration for Fans
Fans of Oasis were left frustrated and disappointed when they couldn't get tickets for their upcoming 2025 reunion tour
How to fix a 403 forbidden error on your website
Dealing with a 403 forbidden error code? Uncover the most common causes and find effective solutions to resolve the issue.
How to Keep Users On Your Website for Longer
User engagement and retention are the foundations of a successful website. When visitors spend more time on your site, it signals to search engines that your content is valuable, leading to improved SEO rankings. Additionally, keeping users engaged can lead to higher conversion rates and lower bounce rates, directly impacting...
Google is Trialling More Discount Features!
Since 28th November, Google has been testing more updates to its SERPs to display coupon codes, discounts and deals via the Merchant Centre.In an attempt to compete with affiliate websites, Google announced several new features to implement discounts into SERPs and Chrome. This is likely to affect the well-known affiliate...
10 Ways Wedding Venues Can Increase Their Bookings
Every wedding venue holds the possibility of unlocking an engaged couple's dream. Each couple will have their heart set on a type of venue, whether it be in the UK or abroad, they know what they are looking for. As of August 2023, there are 7,850 wedding venues in the UK...
10 Content Marketing Tips for Dentists
Regular visits to dental practices are a certainty in the dental sector. But how can dentists entice customers to use their dental practice over others? In a world where online presence reigns supreme, it's imperative to distinguish your dental business apart from your competitors. An aesthetically pleasing website and a...