5 Reasons Your Business Should be Investing in LinkedIn Ads

With millions of active professionals worldwide, LinkedIn is an accessible tool that all businesses and professionals can connect, learn, and network with one another to expand their reach within their industry.However, people often forget that it is a great tool for running paid advertising campaigns. From flexible budgeting to targeting...

5 Ways You Can Improve Your Content Marketing Skills 

Creating high-quality written content is crucial in content marketing to attract consumers.It's important to avoid producing generic content and instead focus on understanding your audience, developing original angles, applying SEO techniques, and enhancing readability.Authenticity is the key to capturing readers' attention and generating leads through links.This blog will provide you...

Social Media Tips for Beauty Brands

In the competitive beauty industry, having a strong presence on social media is essential for connecting with and engaging your target audience.Many influencers and celebrities have their own beauty brands (Jess Hunt’s REFY and Hailey Bieber’s Rhode). They already have a personal brand with an audience to sell their products...

Welcome Charlie, Our New SEO Assistant!

What does your role consist of?My role is an SEO Assistant and consists of learning and assisting the SEO team.Some of the tasks that I will be performing include keyword research, optimising website content and keeping up to date with the latest trends.What are you most looking forward to in...

Maximising ROI: Integrating SEO, PPC, and Social Media

The integration of Search Engine Optimisation (SEO), Pay-Per-Click (PPC), and Social Media isn't just a strategy but a necessity for maximising your Return on Investment (ROI). Whether you're just starting or looking to enhance your current strategy, this blog post is your guide to understanding how these powerful channels work...

How Do Luxury Brands Promote Christmas?

Most high-end designer brands have a similar target demographic; affluent, financially secure adults who seek exclusivity and prestige.In this blog, we'll look at the Christmas campaigns of four renowned designers – Gucci, Prada, Valentino, and Jacquemus.Each campaign offers a unique perspective on the festive season, blending opulence, creativity, and a...

The Molly Mae Effect: Understanding Her Social Media Dominance

Molly Mae is one of the most successful influencers in the UK, with 7.8 million followers on Instagram, the platform which started her career. She rose to fame following her appearance in Love Island 2019, however, she was already making a living as an influencer, working with brands like Rebellious Fashion,...

Trending Travel’s Journey to Success

Trending Travel is a digital-only travel agency that leverages social media to promote its wide range of available destinations and holiday deals.The company was launched in 2020, at a time when the travel industry was in decline and the idea of a holiday was a much-needed escape from lockdowns, isolation...