Choice - every customer has more choice than ever so it’s crucial to make sure your business is noticed. With so many options available online, customers rely heavily on social proof to make informed purchasing decisions. That means showing that others have had positive experiences with your brand. Social proof...
How to Get More Views on TikTok: 10 Tips and Tricks
TikTok has quickly become one of the most popular social media platforms, boasting over a billion users worldwide. Whether you're a business, content creator, or simply someone looking to grow your brand, getting more views on TikTok can significantly boost your visibility and engagement. But with so much content being...
5 Reasons Why Transparency is Valuable in Any Marketing Campaign
Transparency is now a significant aspect of building authentic relationships with consumers.With the rise of social media and the direct interaction it allows between brands and their audiences, people are more attuned to how businesses operate. Authenticity not only influences purchase decisions but also sets the foundation for long-term loyalty....
How Duolingo Used TikTok Marketing to Skyrocket Brand Awareness: A Case Study on Viral Trends and Engagement
TikTok has emerged as a powerful platform for businesses aiming to raise their brand profile. The platform has over one billion users and about 23 million users in the UK alone, this offers a unique opportunity for brands to connect with a highly engaged and diverse audience. One of the...
Gold Medal Marketing: The Best and Worst Campaigns from Paris 2024
As the world tunes in to the 2024 Olympic and Paralympic Games, it’s not only the athletes who captured our attention. This global event always presents a golden opportunity for marketers and brands to showcase their creativity and innovation. While some campaigns rose to the occasion, others fell short, missing...
The Importance of Consistent Branding in Social Media Marketing
Social Media Marketing and Brand Design: A Winning CombinationBrand design is an integral aspect of social media marketing, playing a crucial role in creating trust and fostering a sense of community among your audience. A brand is more than just a symbol or logo; it is a visual language that...
How to Create a Digital Marketing Budget Plan
How much should you spend on marketing? Too often, this is seen as a ‘finger in the air’ question.Given consideration, however, an effective budget will help you allocate resources efficiently and ensure your marketing efforts are efficiently aligned with your business goals. Whether you're a marketing professional, a small business owner...
Strategies, Components, and Benefits of Outsourcing for Social Media Management
Strategies, Components, and Benefits of Outsourcing for Social Media ManagementEngaging with their intended audience through social media presents a wonderful chance for marketers to foster enduring connections. Proficient handling of social platforms is imperative for a triumphant marketing approach.The role of social media management covers various areas, including comprehending audience...
5 Reasons Your Business Should be Investing in LinkedIn Ads
With millions of active professionals worldwide, LinkedIn is an accessible tool that all businesses and professionals can connect, learn, and network with one another to expand their reach within their industry.However, people often forget that it is a great tool for running paid advertising campaigns. From flexible budgeting to targeting...
Social Media Tips for Beauty Brands
In the competitive beauty industry, having a strong presence on social media is essential for connecting with and engaging your target audience.Many influencers and celebrities have their own beauty brands (Jess Hunt’s REFY and Hailey Bieber’s Rhode). They already have a personal brand with an audience to sell their products...