Experiencing a sudden drop in organic website traffic can be alarming for any digital marketer, SEO specialist, or business owner.It disrupts your site's performance, affecting visibility, engagement, and revenue. Understanding the causes behind this decline and knowing how to address them is crucial to maintaining a healthy online presence.This article...
5 Key Takeaways from BrightonSEO
A few weeks ago, Lucy and I ventured down to Brighton for the bi-annual Brighton SEO conference, one of the largest meetups of search marketers in the world!The event takes place over two days, at the end of April and around September/October, enabling search marketers to learn more about the...
How to Handle Inbound Enquiries Effectively to Generate More Revenue
If your digital marketing efforts are successful, you should generate a consistent volume of enquiries for your business, generating more new business opportunities. Whenever a form is submitted on your website, whether via SEO, PPC, or Social Media, it will cost you money.To maximise your ROI, you must refine your approach...
Transform Your Lead Acquisition with Top-of-Funnel Content
Attracting and nurturing potential customers begins long before a purchase. This journey starts at the top of the funnel (TOF), where the primary goal is to catch the attention of as many potential leads as possible. TOF content is pivotal in this initial stage, serving as the first point of...
5 Reasons to Consider Working with an Agency on a Consultancy Basis
The decision to collaborate with an agency on a consultancy basis has become increasingly popular among business owners and in-house marketing teams.The business world today demands agility and expertise.As organisations strive to stay ahead in a competitive environment, the support from agencies offering consultancy services becomes invaluable. Such a partnership...
Google starts reducing “unhelpful” content by 40%
Google has announced the latest core update, tackling low-quality content and introducing new spam policies targeting search ranking manipulation techniques.The March 2024 Core Update is more extensive than Google's usual core updates. The update involves algorithm updates to improve search result quality.New Spam PoliciesWith the new update, Google has also...
Google Announces Further Partnership with Reddit
Google has announced a deal with Reddit that enables Google access to real-time content so that Google can show more content from the website within search results.The deal means that Reddit will get more visibility across all Google products.The access Google will have to Reddit will also enable Google language...
Essential SEO Content Writing Lessons from My First Month at Fly High Media
In my first month at Fly High Media, I learned valuable lessons that have helped me improve as an SEO Content Writer. Although challenging, my experience has been rewarding and enlightening. As a content writer, I find the job creatively fulfilling, especially when working with various businesses to meet their diverse content...
Stealth Gaming and Fly High Media Extend Partnership
After many successful months of collaboration on PPC advertising campaigns, Stealth Gaming has officially chosen Fly High Media to spearhead its SEO strategy. This expansion solidifies the partnership between the two companies, with Fly High Media now providing Stealth Gaming with a comprehensive suite of digital marketing services.Stealth Gaming is...
Why Should You Have Author Pages On Your Website?
Digital marketing is a forever-changing industry which means that staying ahead of any trends is very important, to help improve the overall performance of your website. Many websites write regular blog content to help drive traffic to their website, however, many think that just adding content will help drive traffic...