How to Create a Digital Marketing Budget Plan

How much should you spend on marketing? Too often, this is seen as a ‘finger in the air’ question.Given consideration, however, an effective budget will help you allocate resources efficiently and ensure your marketing efforts are efficiently aligned with your business goals. Whether you're a marketing professional, a small business owner...

Enhancing In-Store and Online Integration with Local SEO

Creating a consistent, unified customer experience both online and offline gives businesses a real edge over their competitors.  Customers are increasingly expecting their interactions with businesses to move from online to offline and back seamlessly - known as omnichannel shopping - but often their experience falls short of their expectations....

Do I need Local SEO for my small business?

In today's digital age, having a strong online presence is crucial for small businesses. While general SEO (Search Engine Optimization) helps your business get found online, local SEO takes it a step further by targeting customers in your immediate geographic area. This focused approach is invaluable for small businesses looking...

7 Strategies to Combat Seasonality in Your Digital Marketing Campaign

Seasonality can pose significant challenges for businesses, leading to fluctuations in online traffic, leads, and sales as customer behaviour changes with the seasons.These variations often result in periods of low activity, affecting overall performance and revenue. However, with the right strategies, it's possible to mitigate seasonality's impact and maintain consistent...

How to Troubleshoot a Loss of Organic Website Traffic

Experiencing a sudden drop in organic website traffic can be alarming for any digital marketer, SEO specialist, or business owner.It disrupts your site's performance, affecting visibility, engagement, and revenue. Understanding the causes behind this decline and knowing how to address them is crucial to maintaining a healthy online presence.This article...