So you now have a WooCommerce store. You have been selling your products for a while, but your sales could be better. How do you improve this? After all, the e-commerce market is more competitive than ever, with online global retail sales projected to surpass $7 trillion by 2025. To make the...
How to Boost Ecommerce Sales with Google Shopping
Google Shopping campaigns are a powerful tool for online retailers to showcase their products and drive sales. However, running a successful Google Shopping campaign requires more than just setting it up and letting it run. You must continually optimise and refine your campaigns to maximise your return on investment (ROI)....
How to Increase the Average Order Value for your Ecommerce Store
Increasing the average order value of your website is an important goal for any business looking to maximise profits and gain a competitive edge. To achieve this goal, you must know how to analyse your current average order value (AOV) and then discover ways to increase it. That's what this...
Boost Your Shopify Business: Tips to Get More Customers
Shopify is an ecommerce platform that facilitates the launch and operation of online stores for businesses of all scales. Whether you're a fledgling company or a multinational corporation, Shopify provides you with the tools to sell your merchandise online effectively. Some of the largest stores built on Shopify include Gymshark,...
What Are The Black Friday 2022 Statistics?
Black Friday 2022 sales are continuing, but as most of you probably know, the peak of Black Friday sales was on 25th November. So, we researched how the event played out this year, comparing the statistics of 2022 to those of previous years. For various reasons, Black Friday 2022 was predicted...
Facebook Ads vs Google Ads: What is Best?
If you are new to paid advertising, Facebook Ads and Google Ads are probably the first two that come to mind.But which is best for your business?Firstly, you need to understand and differentiate between the two. Instead of Facebook Ads VS Google Ads, you need to look at the bigger...
The 12 Best SEO Practices For Your Ecommerce Website in 2023
The January sales create a high volume of online retail activity, so this means there are lots of opportunities for your ecommerce business to succeed during this period.The digital world has greatly benefited from shoppers spending their hard-earned cash on products and services in the last 10 years. After all,...
An Introduction to Amazon Keyword Research
Amazon sells more than 75 million products on its platform. To sort through this platform, it needs a robust search engine. Thankfully, Amazon delivers an impressive solution to find the right products.The search engine is only expected to improve with the release of Amazon's enhanced search tool: The A10 Algorithm.What...
Why Facebook Changed its Name and What Happens Now
At last week’s Facebook Connect 2021 conference, founder and CEO Mark Zuckerberg announced that the company will no longer be called Facebook, and is now called Meta. Explaining the great change, Mark Zuckerberg said the company was increasing focus on two different market segments - one of its family of...
The Consumer Outlook on Ecommerce Fraud
In 2020, ecommerce sales accounted for 18% of all retail sales worldwide, a steep increase from the year before, which was 13.6%. The share of ecommerce sales is expected to reach 19.5% by the end of this year, and 21.8% in 2024.As the ecommerce industry continues to rapidly expand, consumers’...