You have probably heard about the importance of SEO and getting your content to rank high on Google.But what if I said that not every blog needs to be on page one of the search results to be successful and drive organic traffic?In today's crowded digital landscape, thought leadership is...
Copywriting vs Content Writing: What’s The Difference?
What is copywriting? And how does it differ from content writing? Well, to put it simply, their purposes are different. Copywriting is the art of creating content that “sells” a product or service to its reader. It is a quick and effective way to help increase brand awareness. It's similar to a...
‘Google My Business’ to Become ‘Google Business Profile’
Google has announced that they are renaming ‘Google My Business' to ‘Google Business Profile'. The move is designed to completely reshape local SEO by extracting business profile management away from a single application and implementing it directly into Google Search and Google Maps. This isn't the first time Google has...
A Day in the Life at Fly High Media with Leanne Cunningham
Recently we thought we’d take a look around the offices at Fly High Media, and get to know the fantastic staff behind the operation. For our second edition of ‘A day in the life of’ we spoke to Leanne, who is a graphic designer and digital marketing assistant, to see...
SEMRush: Keywords by Intent Guide
SEMrush has launched a new feature that allows you to view the intent of keywords quickly and easily.If you are an avid user of SEMRush like we are here at Fly High Media, you might have noticed this new feature while conducting keyword research titled ‘Keywords by Intent’.This is a...
How to Craft the Perfect Blog Post
Every blog post is an opportunity to get your business in front of potential clients and customers.You want your articles to be engaging enough that readers will enjoy the content, but not so long that they lose interest halfway through. To help you craft the perfect article, we put together...
How to Write Landing Page Copy that Converts
Looking to write a landing page that converts into sales or leads?This is called conversion copywriting. It's the art (and science) of writing copy that increases conversions. The right headline can send sales through the roof. The right call-to-action button can generate more leads than you can shake a stick...
Top 5 Ecommerce SEO Tips to Boost Sales
"If a tree falls in a forest and no one is around to hear it, does it make a sound?" You could be selling the best products imaginable, but if no one is seeing them, and you’re not getting sales, what is the point?SEO is crucial for your ecommerce business....
How SEO and Content Marketing must work together, and why audience is EVERYTHING
Which is more important, SEO or Content Marketing? It's an ongoing debate in the marketing world, almost like “Which one came first - the chicken or the egg?” Instead of SEO vs. Content, we really need to think of the two as coming as a pair - SEO and Content....
How To Update Old Content On Your Website For More Traffic
I know that written content takes up your valuable time and effort, which is why it is important that you get the most out of it.Let's jump right into it...1. Identify content to update firstGo to Search Console -> Performance -> Pages Choose a page with high impressions but a low...