How Duolingo Used TikTok Marketing to Skyrocket Brand Awareness: A Case Study on Viral Trends and Engagement

TikTok has emerged as a powerful platform for businesses aiming to raise their brand profile. The platform has over one billion users and about 23 million users in the UK alone, this offers a unique opportunity for brands to connect with a highly engaged and diverse audience. One of the...

Gold Medal Marketing: The Best and Worst Campaigns from Paris 2024

As the world tunes in to the 2024 Olympic and Paralympic Games, it’s not only the athletes who captured our attention. This global event always presents a golden opportunity for marketers and brands to showcase their creativity and innovation. While some campaigns rose to the occasion, others fell short, missing...

Do I need Local SEO for my small business?

In today's digital age, having a strong online presence is crucial for small businesses. While general SEO (Search Engine Optimization) helps your business get found online, local SEO takes it a step further by targeting customers in your immediate geographic area. This focused approach is invaluable for small businesses looking...

5 Reasons Your Business Should be Investing in LinkedIn Ads

With millions of active professionals worldwide, LinkedIn is an accessible tool that all businesses and professionals can connect, learn, and network with one another to expand their reach within their industry.However, people often forget that it is a great tool for running paid advertising campaigns. From flexible budgeting to targeting...

Essential SEO Content Writing Lessons from My First Month at Fly High Media

In my first month at Fly High Media, I learned valuable lessons that have helped me improve as an SEO Content Writer. Although challenging, my experience has been rewarding and enlightening. As a content writer, I find the job creatively fulfilling, especially when working with various businesses to meet their diverse content...

Why Should You Have Author Pages On Your Website?

Digital marketing is a forever-changing industry which means that staying ahead of any trends is very important, to help improve the overall performance of your website. Many websites write regular blog content to help drive traffic to their website, however, many think that just adding content will help drive traffic...

Why is Digital PR so Important?

Digital PR, a fusion of traditional PR, content marketing, and social media, has emerged as a cornerstone strategy for businesses aiming to establish a formidable online presence. This innovative approach extends beyond mere press release distribution; it's about building a narrative that resonates with the digital audience, forging influential connections,...