The term 'personal branding' is used daily in the digital world and is an increasingly popular marketing strategy that can be used by anyone in any industry, thanks to social media. The term has been evolutionised since it was coined in 1997 by management expert Tom Peters, in his essay,...
How to Measure the Success of a Brand Awareness Campaign
Brand awareness is defined as how familiar people are with your brand and the products or services you offer. Brand awareness can be divided into three layers:1. Awareness of your brand name and identity2. Awareness of your product/service offerings3. Awareness of your brand attributes (i.e. what sets you apart from...
A Day in the Life at Fly High Media with Leanne Cunningham
Recently we thought we’d take a look around the offices at Fly High Media, and get to know the fantastic staff behind the operation. For our second edition of ‘A day in the life of’ we spoke to Leanne, who is a graphic designer and digital marketing assistant, to see...
Why SMS Should Be On Every Marketer’s Radar.
First of all, hello everyone. A big thanks to Matt and the team at Fly High Media for asking me to write up a guest post for the blog. I'm Liam and I work as Head of Marketing at Reach Interactive. We're a UK-based SMS marketing provider. During this post,...
