Driving a 77% Increase in PPC Revenue for a Running Shoe E-commerce Store
Objectives
- Increase transactions and revenue through paid search channels.
- Improve the overall performance and ROI of the paid advertising channel, which was previously underperforming.
Challenges
The client, a running shoe e-commerce store, was struggling with their paid advertising efforts, particularly on Google Ads. Despite having a presence in the trainers’ market, their PPC campaigns were not yielding the desired results, leading to low traffic, sales, and revenue from this channel.
Results
in Sales
in Return on Investment (ROI)
in PPC Revenue
Strategy
Our team implemented a targeted PPC strategy focusing on:
- Optimising Campaign Budgets: We identified underperforming campaigns and reallocated the budget to more effective ones.
- Testing New Bidding Strategies: We experimented with and refined bidding strategies to maximise returns.
- Eliminating Inefficiencies: We removed campaign assets from PMAX to stop budget wastage on low-performing Display ads.
- Building a Fresh Campaign: We developed a new Google Search campaign from scratch, tailored to the client’s target audience.
- Improving Data Quality: We added data exclusions for periods when tracking was unreliable to ensure the accuracy of performance metrics.
Conclusion
Through focused optimisation and strategic adjustments, we transformed the client’s paid advertising channel from a struggling segment into a major revenue driver. The 77% increase in PPC revenue and the 56.55% rise in transactions underscore our ability to deliver impactful results in competitive markets.
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Cheshire (Head Office)
Manchester
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