75.58% Increase in Organic Traffic and a 50% Growth in Keywords Ranking on Page 1 of Google for an Online Travel Pharmacy
Objectives
- Increase online visibility through organic search during the Covid pandemic, with a focus on issuing Covid Recovery Certificates.
- Improve search engine rankings, specifically targeting keywords that would drive relevant traffic to the website.
Challenges
The client, a small online travel pharmacy, was operating in a niche market with a focus on administering and selling travel vaccinations. During the Covid pandemic, they sought to boost their online visibility to reach unvaccinated individuals needing Covid Recovery Certificates. The goal was to enhance both organic search performance and paid Google Ads campaigns to attract the right audience and increase bookings.
Results
in Organic Traffic
in Keywords Ranking on Page 1 of Google
in Keywords with SERP features
Strategy
Our team implemented a dual-channel approach, focusing on both SEO and PPC to achieve the desired outcomes.
Paid Google Ads:
- Customer Research: Conducted in-depth research on the client’s ideal customers to tailor campaigns effectively.
- Targeted Campaigns: Created multiple PPC campaigns aimed at individuals looking to travel during the pandemic while unvaccinated, driving traffic to the booking system for vaccinations.
Organic Search (SEO):
- On-Page Optimisation: Fully optimised on-page elements, including addressing missing and duplicate metadata.
- Technical SEO: Performed a comprehensive technical SEO audit, with a primary focus on increasing site speed.
- Alt Text Implementation: Added alt text to all images on the website to improve accessibility and search engine visibility.
- Sitemap Design: Designed a new sitemap to enhance user experience and ensure better indexing by search engines.
- Content Optimisation: Rewrote product descriptions to improve keyword rankings and boost sales.
- FAQ Strategy: Developed and implemented FAQs on main category pages, along with FAQ schema to improve visibility in Google’s featured snippets.
- Off-Page SEO: Launched a successful off-page SEO strategy, including publishing guest blogs on relevant websites to build authority.
- Content Strategy: Created quarterly content strategies aligned with seasonal subjects and priority products. Published weekly articles as part of a targeted content plan.
Conclusion
Through a combination of targeted SEO and PPC strategies, we successfully increased the client’s online visibility during a critical period. The 75.58% increase in organic traffic and the 50.1% growth in keywords ranking on the first page of Google reflect our ability to drive meaningful results in niche markets.
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