Achieving a 218.24% Increase in Organic Traffic for a Leading Stationery Supplier
Objectives
- Improve the client’s online visibility through organic search following a decline in performance earlier in the year.
- Enhance organic search presence to complement sales on eBay and other paid channels.
- Increase organic revenue and average order value (AOV).
Challenges
The client, a successful stationery supplier serving a wide range of businesses, experienced a decline in their organic search performance. They needed to reverse this trend by boosting their online visibility and improving their organic search rankings. Additionally, the client aimed to grow their organic revenue and average order value alongside their existing eBay and paid channel sales.
Results
In Site Visitors and Potential Customers
In The Number of Keywords
In Organic Average Order Value (AOV)
Strategy
Our team implemented a targeted SEO strategy focusing on:
- Goal-Tracking Implementation: Installed all appropriate goal-tracking software to accurately measure return on investment and monitor campaign success.
- Comprehensive Audits: Conducted a full audit of the website, keywords, and marketplace to identify opportunities for improvement.
- Quick Wins Implementation: Leveraged the audit findings to implement quick wins, helping to build upon existing keyword rankings early in the campaign.
- Technical SEO Improvements: Addressed long-term underlying issues identified in Google Search Console, leading to more pages being indexed and increasing exposure in search results.
Conclusion
Through a comprehensive SEO strategy and careful implementation of technical improvements, we successfully reversed the decline in the client’s organic search performance. The 218.24% increase in organic traffic and the 50% growth in the top 3 keyword rankings underscore our ability to deliver substantial improvements in online visibility and revenue.
Contact Us
Cheshire (Head Office)
Manchester
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