Achieving x22 Average ROAS and a 500% Increase in Keywords for an Online Pharmacy
Objectives
- Increase organic traffic and revenue for their e-commerce website.
- Improve the performance of paid Google Ads campaigns to drive sales and enhance ROAS.
- Leverage email marketing to generate additional revenue and engage their customer base.
Challenges
The client, an established online pharmacy specialising in medical and aesthetic products, needed to boost their online presence and drive sales across multiple digital channels. The goal was to increase organic traffic, grow online revenue, and optimise their paid advertising and email marketing efforts to achieve sustained business growth.
Results
In Organic Traffic
In Organic Revenue
In Revenue from 154 emails
Strategy
Our team implemented a multi-channel strategy, focusing on SEO, PPC, and email marketing to achieve the desired outcomes.
Paid Google Ads (PPC):
- Audience Research: Conducted in-depth research to understand the client’s target audience, focusing on individuals and small businesses purchasing aesthetic products.
- Campaign Creation: Developed tailored campaigns to target the identified audience, optimising for higher conversion rates.
- User Experience Enhancements: Made strategic changes to the product and checkout process to simplify the user journey and increase engagement.
Results from PPC:
- Average ROAS: Achieved an impressive £34.26, reflecting a high return on ad spend.
- PPC Sales: Increased by 105%, driving significant growth in online sales.
- ROAS Improvement: Increased by 88%, showing enhanced efficiency in ad spend.
Organic Search (SEO):
- On-Site Optimisation: Enhanced on-site navigation and redesigned the menubar for an improved user experience.
- Technical SEO Audit: Conducted a thorough audit, improving site speed through file and image compression, and implemented missing metadata.
- Content and Schema Implementation: Created and optimised FAQs for main category pages with schema markup, and generated relevant anchor text for internal and external links.
- Off-Page SEO: Developed an off-page SEO strategy, generating backlinks through guest blogs on industry-relevant websites.
- Content Strategy: Created a robust content strategy based on research and competitor analysis, consistently publishing articles focused on products.
Email Marketing:
- Email Strategy: Marketed to a database of approximately 2,000 customers and leads, creating an email strategy that included snippets of recent blog articles and promotional e-shots.
- Promotional Campaigns: Sent e-shots with exclusive discounts, limited-time offers, and updates on upcoming sales like Black Friday.
Conclusion
Through a well-coordinated strategy across SEO, PPC, and email marketing, we successfully drove significant growth in online sales and visibility for the client. The x22 average ROAS and 500% increase in keyword rankings demonstrate our ability to deliver impactful results across multiple digital marketing channels.
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Cheshire (Head Office)
Manchester
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