Achieving a 700% Increase in Organic Enquiries for a Leading Apprenticeship Training Provider
Objectives
- Generate more enquiries and enrolments through improved online visibility.
- Enhance search engine rankings to attract more organic traffic.
- Identify and resolve issues causing a loss of traffic.
Challenges
The client, a well-established provider of apprenticeship training across England, sought to increase the number of enquiries and enrolments through their website. Despite their extensive experience and reputation, they faced challenges with declining traffic and suboptimal search engine rankings. The goal was to reverse this trend by improving both organic search performance and conversion rates.
Results
Increase in Organic Traffic
Increase in Conversion Rate
In Organic Enquiries
Strategy
Our team collaborated closely with the client’s in-house marketing team to implement a targeted SEO strategy focusing on:
- Comprehensive Technical SEO Audit: Conducted a thorough audit of the website, assessing every web page to identify SEO shortcomings and areas for improvement.
- Enhancements for Visibility: Provided detailed recommendations and implemented enhancements to improve search engine visibility and increase organic enquiries.
- Keyword Optimisation: Focused on improving rankings for key terms relevant to the client’s training specialisations, such as business admin, accountancy, customer service, and more.
Conclusion
Through a comprehensive SEO strategy and close collaboration with the client’s marketing team, we successfully revitalised their online presence, leading to a dramatic 700% increase in organic enquiries. The significant improvements in keyword rankings and conversion rates demonstrate our ability to deliver targeted and effective SEO solutions that drive real business outcomes.
Contact Us
Cheshire (Head Office)
Manchester
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