Driving a 91.74% Increase in ROAS and 69.98% Growth in Organic Transactions for a High-Quality Tooling and Components Seller
Objectives
- Increase organic traffic, sales, and revenue through SEO strategies.
- Improve the performance of paid Google Ads campaigns to achieve a higher return on ad spend (ROAS) and increase overall transactions.
Challenges
The client, a leading seller in the aerospace, industrial, rail, defence, and motorsport sectors, needed to enhance their online presence and boost sales. The task was to improve both the Organic Search (SEO) and Paid Google Ads channels, ensuring that the website attracted more visitors and converted them into customers effectively.
Results
in Organic Traffic
in PPC Revenue
in Organic Revenue
Strategy
Our team implemented a dual approach, focusing on both SEO and PPC strategies to achieve the desired results.
Paid Google Ads (PPC):
Account Review and Optimisation: Conducted an in-depth review of the existing account to identify issues.
Campaign Management: Paused low-performing campaigns and expanded successful ones.
Bidding Optimisation: Improved bidding strategies on manual campaigns and adjusted targets for better returns.
Ad Scheduling: Fixed ad schedules and optimised bidding according to peak times.
Clean-Up: Removed low-performing site links and display targeting from search campaigns to focus resources on what worked best.
Organic Search (SEO):
- Content Strategy: Developed a 6-month content strategy based on SEO research and competitor analysis to target market gaps.
- Content Audit: Conducted a thorough audit and implemented actions to improve the performance of existing blog posts.
- Meta Optimisation: Enhanced meta titles and descriptions to increase click-through rates (CTR).
- Internal Linking: Addressed orphaned pages by adding internal links to relevant product category pages.
- Product Integration: Featured products in blogs with links to their respective product pages to drive conversions.
- Off-Page SEO: Increased backlinks as part of the off-page SEO campaign to boost the site’s authority.
Conclusion
Through targeted SEO and PPC strategies, we were able to drive substantial improvements in both paid and organic channels. The 91.74% increase in ROAS and 69.98% growth in organic transactions underscore our ability to enhance performance across multiple digital marketing fronts.
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Cheshire (Head Office)
Manchester
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