291% Increase in Organic Conversions and a 254% Growth in Keyword Rankings for a Low Voltage Distribution Solutions Specialist
Objectives
- Increase the website’s organic presence to drive more high-quality enquiries and leads.
- Enhance visibility among competitors and stakeholders, both online and offline, to solidify the client’s market position.
Challenges
The client, a specialist in designing, building, and testing bespoke low voltage distribution solutions, sought to grow their market share and enhance their online presence. The primary goal was to generate more high-quality enquiries through the website while also increasing visibility within their niche industry.
Results
in Organic Traffic
in Keyword Rankings
in Organic Conversions
Strategy
Our team implemented a comprehensive SEO strategy focusing on:
Organic Search (SEO):
- Keyword Research & Content Creation: Created new category and subcategory pages for the most popular products based on keyword research, and added them to the menubar navigation.
- Interactive Content: Developed interactive hotspot images for popular products on relevant landing pages to improve user engagement.
- Alt Tags & Meta Data: Implemented alt tags across all images and improved or added meta titles and descriptions where they were missing or duplicated.
- Conversion Optimisation: Added contact forms across all landing pages and blog posts to capture more leads and increase conversions.
- Site Speed Enhancement: Improved website speed through image and code compression, ensuring a better user experience.
- Competitor Analysis: Conducted in-depth competitor analysis to understand the niche industry, identify key competitors, and determine what the target audience needs to view the client as an industry authority.
- Content Strategy: Developed a detailed content strategy focusing on the specialist aspects of the client’s offerings, working closely with the client to ensure accuracy and relevance. This included increasing the word count on specific landing pages to boost their visibility and rankings in organic search.
- FAQs Implementation: Researched, wrote, and implemented Frequently Asked Questions on key areas of the website to address common customer queries and improve SEO.
- Dedicated Landing Pages: Identified the need for and created new dedicated landing pages to showcase specific systems and solutions effectively.
Conclusion
Through a focused and strategic SEO approach, we successfully increased the client’s online visibility and significantly boosted the number of high-quality enquiries generated through their website. The 291% increase in organic conversions and the 254% growth in keyword rankings demonstrate our ability to deliver impactful results in highly specialised markets.
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Cheshire (Head Office)
Manchester
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