The Anatomy of the Perfect Backlink
There are many components to look out for when prospecting a good and valuable backlink to your website. The right links can help you boost your rankings, and increase traffic and revenue.
In this article, you will learn all about what makes the perfect backlink!
What is Domain Authority?
You will probably hear the term “Domain Authority” or “DA”. Typically, people judge websites based on their DA. However, this is a third party metric made by the SEO tool, Moz. Google does not take into consideration your DA, there are correlations between a good DA and a high-performing website, but Google doesn’t look at it.
The metric is made up by taking into account the quality and relevancy of the content, quality and quantity of inbound links, domain age and more. Similar to the way Google scores your site, however, Google’s algorithms are much more advanced.
Relevancy
The links that you are looking for should be highly relevant to your niche. The link needs to appear as natural as possible.
A website accepting a link from a site outside of its niche is often a sign of a PBN (private blog network), which is a website built solely to build links. These are sometimes seen as dishonourable in the eyes of a search engine. You will want to thoroughly check through the contents of the website’s articles to see the standard of the written content.
Overall, a contextual backlink can add value to a website and boost its credibility in the eyes of Google. In contrast, if a link is irrelevant and non-contextual, Google may label it as spammy. This could harm the credibility and authority of both the linked-to and linked-from sites.
Search Traffic
An indicator of a quality website is looking to see how much organic traffic the site is getting. You can use tools such as aHrefs or Semrush to check this. It can also be valuable to look at the keywords that the site is ranking for to get a true feel for the website and how they appear to search engines.
Anchor Text
It is critical that anchor text appears as naturally as possible within a backlink. You don’t want it to stick out like a sore thumb. Make it appear as if it is just part of a sentence for example in a guest post, you wouldn’t just mention “Accountant services Chester” you would include something more subtle such as “Accountancy services in Chester”.
Top tip: use different variations of the anchor text, for example: “ iPhone cases”, “cases for iPhones”, “iPhone 14 Pro Max case”. Avoid using the exact same anchor text each time.
Overall, when it comes to building links, always remember: Quality over Quantity.
One natural, high-quality backlink from an authoritative and trustworthy website will benefit you much more than five links from a PBN or low-authority website.
The process is generally longer and harder to find the “perfect” link, but when your website’s search traffic and domain authority grows, you’ll be thankful you didn’t fall into the trap of unnatural, lazy link building.
Contact Fly High Media today, we will help businesses like yours consistently grow online through link building.
Frequently Asked Questions
It is generally recommended to focus on pages that are informative, useful, and relevant to your target audience. This can include your homepage, product or service pages, blog posts or articles, resource pages, infographics or other visual content. By building backlinks to these pages, you can increase their visibility in search engine results pages (SERPs) and establish your website as a source of authoritative and useful information.
There is no set number of backlinks that you need to have for your website. The number of backlinks you need depends on various factors, such as the competitiveness of your industry or niche, the quality of the backlinks you are able to acquire, and the goals of your SEO strategy. Generally speaking, it’s more important to focus on building high-quality backlinks from authoritative and relevant websites than to focus on acquiring a specific number of backlinks.
These are some of the effective ways to generate backlinks to your website including: creating high-quality content, conducting original research, guest posting on other websites, reaching out to influencers or website owners, participating in online communities, promoting content on social media, building relationships, creating and promoting infographics, submitting your website to directories, and using broken link building.
Dofollow links allow search engines to follow them to reach the linked website and pass on link authority and SEO value to the linked site. They are the standard type of link and are used for most links on a website.
Nofollow links, on the other hand, include a “nofollow” attribute in their HTML code, which instructs search engines not to follow the link to the linked website. As a result, no SEO value is passed on to the linked site. Nofollow links are often used for user-generated content, paid advertisements, and untrusted links.
The impact of backlinks on a website’s SEO can vary based on various factors. In general, it can take several weeks or even months for the impact of new backlinks to be reflected in search engine rankings.
Factors that can affect the speed at which backlinks impact SEO include the authority and relevance of the linking website, the quality of the backlink, the frequency of search engine crawls, and the competitiveness of the keywords being targeted.
It’s important to note that building backlinks is not a one-time activity but an ongoing process. It takes time and effort to acquire high-quality and relevant backlinks, and the impact of these backlinks on SEO will depend on the overall quality and relevance of your website.
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