5 Reasons Your Business Should be Investing in LinkedIn Ads

With millions of active professionals worldwide, LinkedIn is an accessible tool that all businesses and professionals can connect, learn, and network with one another to expand their reach within their industry.

However, people often forget that it is a great tool for running paid advertising campaigns. From flexible budgeting to targeting specific users, paid advertisements run on the platform can be entirely customised to best suit your business’s specific needs and campaign goals.

Here are five reasons why you and your business should consider investing in paid LinkedIn ads.

Huge Potential Audience

In 2024, LinkedIn has recorded over 830 million members worldwide, making it a great way to reach a vast global audience with your campaigns.

By paying to promote your campaign in your target audience’s feeds, you drastically increase your brand’s awareness and move to the forefront of user’s minds.

You can showcase everything your brand has to offer to a worldwide audience of like-minded individuals.

Different types of ads to suit your specific needs. 

LinkedIn ads come in many different forms, so you can choose the form that best fits your campaign’s needs and get high-quality leads. Here are just  some examples:

Sponsored content

This can be done in whatever form you like, directly appearing in your chosen audience’s feeds 

Sponsored messaging

Send targeted messages directly into the inbox of your target audience with a specific call to action.

Lead Gen forms

Customisable pre-filled forms containing a user’s profile information. This can be used for newsletter sign-ups, event sign-ups, webinars and more.

Specific Targeting

When businesses first create their campaign, you can specifically target certain key audiences, and ensure your ads are seen and interacted with by the right professionals for your business.

You can select certain demographics such as Job Title, Seniority, Industry, Location, and more. This can massively increase your brand’s visibility within your industry.

This kind of precision targeting makes sure that your campaign reaches audiences who are most likely to be interested in your product or service.

Easy-to-use analytics

Paid ads running on LinkedIn provide a comprehensive tracking and analytics system, which is easy to use, and directly tracks every step of your campaign from beginning to end.

This dashboard provides valuable insights into your ad performance, including impressions, clicks, conversions and more. By tracking and analysing these key metrics, you can maximise the effectiveness of your LinkedIn ads and achieve tangible results for your business.

Choose a budget and time frame that works for you and your business

How much money and time you wish to put into each campaign is completely up to you. Based on your set campaign goals, you can choose a desired daily or lifetime budget for your campaign. After this, you can choose the bidding strategy which works best for you.

Maximum delivery is the most competitive choice, ensuring your campaign is viewed using all of your desired budget. In contrast, cost-cap gets the most results possible but stays under your desired budget.

For either option you choose, LinkedIn will optimise your budget to get the best results possible.

In conclusion, these are just a few reasons why you and your business should consider advertising on LinkedIn. For more information, you can visit LinkedIn’s website and view their step-by-step guides and get started advertising today!