New Website for Local Van Leasing Company
Objectives
- Generate more leads directly from the website and implement a system to track and record these leads internally.
- Improve the website’s functionality while modernising the overall look and feel to enhance the user experience.
Challenges
SG Vans, a prominent player in the van leasing industry, needed to boost lead generation through their website and ensure these leads were seamlessly integrated with their internal CRM system. Additionally, the client aimed to revamp the website’s design to provide a modern, user-friendly experience that would appeal to their target audience.
Results
The new website is now live and has achieved great success, significantly benefiting the client’s business.
The site was designed to be user-friendly, allowing the client to easily update listings and content as needed.
This project exemplified the effectiveness of close collaboration between an agency and a client, resulting in a high-quality, tailored product.
Strategy
Our team worked closely with the client to develop a detailed plan and executed the project with a focus on collaboration and efficiency.
Process:
- Initial Onboarding Meeting: We began with a comprehensive onboarding session to discuss all key requirements for the new website. These included both aesthetic elements, like the colour scheme, and functional features, such as lead tracking and data integration with their CRM system. All details were documented in a shared file accessible to both parties for regular updates.
- Website Layout Development: Based on the agreed requirements, we started creating the initial layout of the site. The client provided up-to-date content for each page, ensuring that the site’s design and content were aligned with their vision.
- Lead Generation & Data Collection: As lead generation was a primary goal, we focused on ensuring that the contact forms, tracking mechanisms, and data collection processes worked flawlessly with the client’s CRM system. Given the industry-specific needs, the forms were designed to securely collect necessary data, such as driving licence details and other important documents.
- Regular Client Check-Ins: Throughout the project, we maintained regular communication with the client to ensure their satisfaction at every stage of development.
Conclusion
The successful launch of SG Vans’ new website highlights the importance of a client-focused approach, combining functional enhancements with modern design to meet specific business needs. If you’re looking to create a bespoke website that drives results, get in touch with Fly High Media today!
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Cheshire (Head Office)
Manchester
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